The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • Evotech@lemmy.world
    link
    fedilink
    English
    arrow-up
    45
    ·
    11 hours ago

    You use an android because you like it

    I use an android to drive advertising revenue down

    We are not the same

    • rumba@lemmy.zip
      link
      fedilink
      English
      arrow-up
      14
      arrow-down
      1
      ·
      9 hours ago

      I use an android because Apple has been insufferable about allowing users to run that they want to run and customize their phone how they want to customize their phone.

      Google is now showing signs that they want to do the same.

      I will move to a linux tablet, watch and a cellular wifi AP if I have to

      • FG_3479@lemmy.world
        link
        fedilink
        English
        arrow-up
        7
        ·
        8 hours ago

        You should try GrapheneOS. It has no Google crap installed by default, and if you install Play Services for apps that need it, it will be sandboxed so it can’t track you or limit sideloading.

        • rumba@lemmy.zip
          link
          fedilink
          English
          arrow-up
          2
          ·
          4 hours ago

          Not far enough. Google if fucking with their appstore, they eventually want it to be a walled garden. If that happens, developers will be hard-pressed to release versions for both Google and aurora (or f-droid or whatever)

          I want chat, I want a working camera, a working web browser and to be able to make and take calls. That’s all doable from Linux today, the battery life just really sucks.

          • FG_3479@lemmy.world
            link
            fedilink
            English
            arrow-up
            1
            ·
            1 hour ago

            GrapheneOS supports F-droid and essentially all APK files. The built in camera and SMS apps work and so do most IM apps and web browsers.

      • Jo4ted@lemmy.zip
        link
        fedilink
        English
        arrow-up
        3
        ·
        9 hours ago

        I’m already looking into it lol. From this point on, every device I purchase needs to run Linux.

        • rumba@lemmy.zip
          link
          fedilink
          English
          arrow-up
          1
          ·
          4 hours ago

          As far as I can tell, we’re getting close. The kernel needs more handheld power-saving techniques, and honestly, we need some more small-format current technology devices supported. Everyone is locking everything down.

          I’d even roll my own SBC project, but the power situation is still too damn sketchy

          • Jo4ted@lemmy.zip
            link
            fedilink
            English
            arrow-up
            1
            ·
            34 minutes ago

            We are getting very close. FEX and any Waydroid improvements ValvE upstreams will also help a ton for apps that depend on them. I’ve also had success with setting up suspend-on-sleep on older laptops battery-wise, so you could always try that in the meantime.