Ok, if that’s the case. Mobile phone companies still care about sales in the region.

Yes. Growth in Europe isn’t the only metric that matters to smartphone manufacturers because they are still making money on the sales they make in Europe even if they aren’t growing in the market.

Ok. The subject here is the EU.

Maybe. It depends on if the market is growing or shrinking.

Obviously but that doesn’t mean that the flat number of year on year sales don’t matter. It’s a very important metric

Why ?

It’s not. Year on year sales can remain flat but they are still important to turnover.

Growth isn’t the only important metric here.

Is this social?