They might be seeing / thinking that there is less money in hardware now versus specialty, closed-ecosystem software. I think that’s why we haven’t seen Apple Silicon advertised that heavily lately.
It reminds me a little bit of the end of the PowerPC days. Everything had a G4 or G5 in it, but the software was the star for a loooonng time, and it stayed that way well into the Intel days. They’ll never shift away from Apple Silicon because it gives them enhanced verticals, but it may stay mostly under the hood.
I think that killing off the Mac Pro supports this idea. There also wasn’t another giant machine for geeks for a while after they killed off the massive G5 tower.
Technology has become a way for the rich to extract more wealth from parts of other people’s lives they have no business being in. I sincerely hope we can all get away from that side of it.