Yes, it’s a meta-joke inspired by the funny unit of size used in that article and on the fact that it is even more opaque to Europeans, which have even less of a feeling what that actually means.
Also, the format is a pretty common standard template (“xxx or something - no idea I’m yyy”), which is very popular in Germany, but I am not quite sure it is also a thing internationally…
And yes, I am also now graving for one of those delicious Pickup choco biscuits! :-)
As someone whose employer blocks the installation of browser extensions, I am more than excited to hear that!
Using the web sucks since that policy has been implemented a year or so ago.
Integrated adblock engine would rectify that again.