Well this is a waste of my time so I will leave you with one final look up. How many cars are sold per year in the US compared to Europe?

Hint the answer is the US

Imagine you owned a store, what seems better, having 40 customers come in and all of them buy or having 80 people come in and all use up time with a salesman and then only 45 people purchase. You would end up spending a much more significant amount of the sales revenue on the larger showroom and more staff. This isn’t my opinion this is why the American market has been prioritized, that and the fact that Americans spend more on cars per year

California has different emissions requirements (not safety) but since they are a strict upgrade to the rest of the US (and comparable to other int markets) as long as you follow their requirements all cars in the US can be sold without any contradictory requirements

A very common kpi used is to examine the success of a campaign in a per target demographic so having the much lower response rate is worse

If you are making an ad campaign, all of the US speaks the same language, generally has the same safety regulations, and a much larger percent of the people are your target ad personnel

The EU is a cohesive unit for regulations but speak many different language and once you branch out of the EU to all of Europe you can see why there are huge advantages to advertising in the US.

So no it’s not the absolute number that matters

There are around 290m cars in the us for the 330m people

There are around 420m cars in Europe for the 730m people

So while the actual amount of cars in all of Europe is more than the US the percent car ownership in a single country is insane