What Google thinks you're worth | Proton
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Proton analyzed 54,000 profiles using real ad auction data to determine your worth to Google. How valuable is your data?

The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • Epzillon@lemmy.worldEnglish
    8·
    6 hours ago

    Basically same,

    • Linux and Graphene
    • IronFox/Zen Browser with Adnauseam, Sponsorblock, DeArrow and ClearURLs
    • Mullvad VPN with AdBlock (off because of Adnauseam).
    • GrayJay instead of YouTube.
    • SimpMusic + Locally downloaded songs for music.
    • Local media server for movies

    Only places i have yet to tighten privacy (AFAIK) is email and chats (did make a burner acc on Discord and deleted the old one though). I dont use social media apart from the fediverse. All those accounts are deleted.

    Update:

    I do use K9 Mail and Thunderbird for email clients and F-droid and Aurora Store as an app store replacement.