The Price of Free Google Report.
Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.
The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.
That’s a 577x difference between two people using the same free service.
Don’t wanna see you slacking doing low-value searches! Brb writing a a script generating some high-level net traffic, so they waste more money on me.
That’s not wasting money, that’s literally generating money for them.
Buying local and obscuring your searches are how you starve the beast.
I mean it kinda depends. If too much company money is spent on fake net traffic companies will see online ads with google arent working properly and be less willing to give them money. But it would have to become a real issue. one single person cant really break the system
Oh wait, i forgot i was stupid 😭