The Price of Free Google Report.
Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.
The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.
That’s a 577x difference between two people using the same free service.
I’m not the person you asked, but depending on the country you live, the good places like restaurants and markets may not be online, so we have to use good old word of mouth to find them. I used to search for all places online, but I had to learn the way of my ancestors to find the good stuff around here, because the places listed online are always the most expensive and presumptuous, while lacking actual quality.
But for things like electronics, cars and anything not available locally, it’s really hard to even imagine viable anternatives to searching in the internet