What Google thinks you're worth | Proton
proton.me
Proton analyzed 54,000 profiles using real ad auction data to determine your worth to Google. How valuable is your data?

The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • XLE@piefed.socialEnglish
    116·
    24 hours ago

    How do you search for a restaurant or a barber when you’re in a city you’ve never been before?

    Walk up to somebody on the street and say “what’s a good restaurant” or “my hair is out of control, I just got here and I need a haircut, stat”

    Or how do you rent a car on an airport in another country?

    I walk to the counter that says “rentals”, because airports are used to this

    Edit: sorry for answering the question I guess