I have difficulty parsing that headline. Time to read more:

The Global Privacy Control allows surfers to signal their privacy preferences through a simple browser setting communicated to each website they visit. California, Colorado, and at least three other states now require websites to honor GPC signals, and many more are expected to adopt the requirement in coming years.

So far so good. And the first time I’m hearing about this. I hope it makes the rounds.

The GPC appears simple for consumers, but it arrives in an online environment dominated by a separate consent-management platform—the cookie banner. Its implementation promises new compliance headaches for online businesses, especially those that operate on more than one platform or channel, according to Alan Butler, chief executive officer of the Electronic Privacy Information Center.

The fuck? It requires a few extra lines of code instead of calling a slew of scripts from a third party that they probably have some sort of contract with so they need to make sure the data still flows?

“GPC is just going to be layered in on top of the existing consent-management platform,” Butler said. If a user sends a GPC opt-out request to a website through a browser but then engages with the provider on a different platform or on a system with a different configuration, “it can get legitimately confusing.”

It gets “legitimately confusing” if you still want to continue your business of data harvesting, yes.

Cheesus, that’s some lawyer talk right there.