Social network Reddit recently began blocking mobile visitors to its website while pushing them to download the official Reddit app, and it's fair to say that the move is not going down well with users. If you visit reddit.com on your iPhone today, you may see a new popup that can't be dismissed, asking you to "get the app to keep using Reddit".
When I search for something I often get suggestions for “search term” reddit.
Google have chosen to send people to reddit If reddit make those results unusable that a big fuck up.