That’s my preferred strategy too. Currently building lego Rivendell, reading the Hobbit to my kid and looking for a new LotR edition to buy. (I want a modern Dutch edition with separate map, but it doesn’t seem to exist.)

It’s because they’ve read the books, know they’re popular, want to be hip and interesting, and completely miss the morality of the books they think they love.

Look at Musk naming barges after space ships from a society where people can change gender practically at will, yet can’t deal with the fact that his daughter is transgender.