Because the company handled all the nonsense of importing on behalf of the end customer (also most intermediaries).
The youtube channel HowNot2 talked about this a bit since they somehow became a(n actually really good) climbing gear store. Because tariffs were changing so frequently (often multiple times a day), basically nobody could plan for them. So companies had to balance their in-country stock with anything they were going to buy in the next few months… or even days. And try to figure out what price they might be paying.
Some companies basically just charged the tariff rate on any given day… which is bullshit since they would have bulk purchased whatever they could while they were “low”. Others would eat the cost because they didn’t want to lose customers by increasing the price of a preordered item. And so forth.
And… people who got their aliexpress on can tell horror stories of getting a bill once things made it through customs.
So… it actually makes perfect sense for the companies that dealt with this bullshit to get reimbursed by the christofacists. I would hope they would “pass it on” to the customers as an act of good faith (even if it is just a free game or something) but… this is a case where the problem isn’t the corporations: it is the government.
Do they?
Let’s use Nintendo as the example.
First and foremost, how much did they change the price of the switch 2 based upon tariffs? More specifically, how much can you prove they did? Should a company that chose to eat the costs of the tariffs themselves be penalized and forced to lose even more money over NOT raising the price every time fuckface did? What about the specific case of the Switch 2 where they intentionally waited a week or three to announce the price after revealing it to factor in expected tariffs?
Also, what about the units they had stockpiled ahead of Liberation Day? Do they now owe “the customers” money based on the date of sale rather than the date of import? Or does Baby Jane Doe get less because her gameboy’s serial number corresponds to a unit imported in March rather than May?
All of which ignore that Nintendo weren’t doing direct to consumer sales in the vast majority of cases. They went through intermediaries like Best buy and Amazon. Many of whom ALSO were playing the same math regarding stockpiled units and ordering more supply from Nintendo.