Bot traffic has surpassed humans on the Internet. The winners in the next infrastructure cycle are the companies building trust rails for machines: agent identity, intent verification, API-native content delivery.
Internet from the very conception was built around automation and bots. What wasn’t built around bots is advertising. Quoting this article:
The internet was architected around […] entire world of digital advertising
It only causes problems for big advertisers. Google, Facebook, Twitter, Reddit etc. because if there is one thing advertisers hate more than adBlock is the idea that their clients will stop believing that ads are shown to real humans. Push for digital-ID is not to protect children, it is just another push to convince dumb shareholders that advertising online is still perfectly viable.
The internet wasn’t built for bots though? It was a way to connect universities to make it easier to share research and information and make it robust enough that it could function if some nodes were lost. Never have a heard automation was a foundational part of it.
Bollocks, respectfully, bollocks.
Internet from the very conception was built around automation and bots. What wasn’t built around bots is advertising. Quoting this article:
It only causes problems for big advertisers. Google, Facebook, Twitter, Reddit etc. because if there is one thing advertisers hate more than adBlock is the idea that their clients will stop believing that ads are shown to real humans. Push for digital-ID is not to protect children, it is just another push to convince dumb shareholders that advertising online is still perfectly viable.
The internet wasn’t built for bots though? It was a way to connect universities to make it easier to share research and information and make it robust enough that it could function if some nodes were lost. Never have a heard automation was a foundational part of it.